Digital Marketing — Setup & Management
Digital Marketing — Setup & Management
Ads, content and automation that actually drive sales — integrated with your loyalty, referrals and WhatsApp flows.
Ideal for salons, retailers, restaurants, online shops & service providers. No contracts. Cancel anytime.
Find you fast. Get relevant offers. Buy with confidence.
Easy Discovery
Google & social ads help them find you when they need you.
Relevant Offers
Personalised promos via WhatsApp/SMS and email — not spam.
Proof & Trust
Reviews, UGC and clear product pages reduce doubt.
Seamless Journeys
From ad click to checkout, fewer steps and more conversions.
Simple monthly retainers
No contracts. Cancel anytime. Ad spend is budgeted separately and paid directly to platforms.
Basic
R2,500 / month
- 1 paid channel: Google or Meta (FB/IG)
- Social ads included: Meta (FB/IG)
- 2 campaigns + 2 creatives/mo
- Basic pixel/analytics setup
- Monthly report
Standard
R4,500 / month
- 2–3 paid channels: Google + Meta (+ TikTok if budget allows)
- Social ads included: Meta (FB/IG) + TikTok
- 4 campaigns + 4 creatives/mo
- Retargeting + lookalikes
- WhatsApp/SMS promo sync
Premium
R8,500 / month
- Full-funnel: SEO-lite + Google, Meta, TikTok
- Social ads included: Meta (FB/IG) + TikTok
- 6+ campaigns + creative testing
- Product feeds + catalog ads
- Monthly strategy review
Pair with our Loyalty/Rewards & WhatsApp services for stronger repeat purchases and lower CAC.
Social Media Add-Ons (Organic)
Pro
R2,500 / month
- 12 posts + 12 stories
- UGC/reels edits
- Community mgmt (≤1 hr/day) + monthly insights
These add-ons cover organic posts & community. All paid social ads are handled in your retainer tier above.
Do-It-Yourself vs. Managed by Morena Internet Cafe
If you manage it yourself
- Tracking setup (pixels, conversions, UTM) and consent
- Audience building, feed uploads, creative testing
- Budget pacing, bid strategies, negative keywords
- Landing pages, CRO and message-to-market fit
- Weekly optimisation & reporting that takes hours
When we manage it
- Clean tracking + dashboards from day one
- Always-on testing (audiences, creatives, offers)
- Ad spend pacing & waste reduction
- Syncs with loyalty, referrals & WhatsApp promos
- Monthly report → clear actions for growth
Lower CAC. Higher ROAS. More repeat purchases.
Quality Traffic
Intent-led search + high-performing social audiences.
Better Conversions
Fix leaks on page, checkout and offers.
Retention Flywheel
Turn first orders into loyal customers automatically.
Clear Numbers
See ads → clicks → orders → revenue, no guesswork.
How It Works
1) Intake
Goals, budget, audience, offers, channels.
2) Setup
Tracking, pixels, feeds, creatives & pages.
3) Launch
Go live with test plan and pacing.
4) Optimise
Weekly tweaks, new tests, monthly reporting.
Setup & Onboarding
From R3,800 (once-off). Includes tracking, pixels, feeds, baseline creatives and launch support.
- Tracking: GA4, pixels, conversions, UTM
- Feeds: product feed & catalog (if applicable)
- Creatives: ad copy + image templates
- Landing: quick CRO checks & fixes
- Training: 60–90 min + quickstart PDF
- Go-Live: test plan, pacing & alerts
Add-Ons
- Creative production pack (4–8 assets) – from R750
- SEO-lite (titles, meta, local listings) – from R600
- WhatsApp/SMS promo sync – from R450
- Gift card & voucher promo setup – from R450
- Referral campaign boost – from R600
- Advanced analytics dashboard – from R600
Get a Digital Marketing Proposal
Tell us about your business and we’ll prepare a tailored plan and quote.
Media Budget Split Estimator
Suggested monthly allocation:
Questions we get a lot
Which channels should I start with?
We begin with the highest intent + reach for your niche (usually Google Search + Meta). We add TikTok or Display once the core is profitable.
How do you measure ROI?
Clean tracking (GA4, pixels, UTM) + unique codes. We report CAC, ROAS and contribution to repeat purchases via loyalty & WhatsApp flows.
Can you create the ads for me?
Yes — copy, images and basic video loops are included per your plan. Full production is available as an add-on.
Do I pay ad spend to you?
No — ad spend is paid directly to Google/Meta/TikTok. We manage and optimise the spend inside your accounts.
How long to see results?
Most accounts get stable performance in 2–4 weeks as data accumulates and tests converge. We share early indicators weekly.
Ready to grow with digital marketing?
We set it up and manage it — you get clear numbers and steady growth.